CRAIG LARGE / FOOTBALL COACH & LEADER
Lead the people.
Shape the game.
I’m Craig Large — a UEFA A Licence coach working across football leadership, player development and high performance. My work starts on the pitch and carries into the people, ideas and experiences that shape performance beyond it.
Current chapter · Bradford Park Avenue
Academy Director, leading recruitment and developing the academy’s football identity.
Explore my coaching → · Work with Craig →
OUTPLAY · OUTRUN · OUTFIGHT
The work
Built for football’s next challenge.
My ambition is to lead at first-team level. I bring a coach’s eye for the details of the game and a leader’s attention to the environment around the players.
On the pitch
Coaching, game model, training design and team performance.
Beyond the pitch
Research, leadership, development and the experiences that make people more capable over time.
Explore
Three ways to know my work.
01 / MY STORY
About Craig
The experience, values and people behind my approach to coaching and leadership.
02 / THE PITCH
Coaching & Impact
How I think about the game, develop players and help teams perform.
03 / BEYOND IT
Beyond the Pitch
The research, ideas and pursuits that inform my work in football.
My philosophy
Clear ideas. Brave decisions. People who believe in the work.
Performance grows when standards and trust move together. I aim to build environments where players know what is asked of them, understand why it matters and have the confidence to act.
The person
More than a touchline.
Football is central to my life, but it is not the whole story. Research, endurance and a curiosity about people all shape how I coach and how I lead.
Let’s talk
Have a challenge worth discussing?
For coaching opportunities, collaborations or a thoughtful conversation about performance, I would be pleased to hear from you.